The Issue of Slavery in the New Colonies Essay example

Before the South seceded from the union, from 1850-1861, the issue of slavery in the new territories and in the Union was debated between the North and the South, they had turned to the Constitution for answers, but because it was written to be vague that it did not provide much help other than fueling the debate further. Slavery wasn’t directly mentioned in the constitution, which made it very difficult to determine the Constitutions stand on slavery. In the territories that the Union that acquired, whether slavery would exist or not was another issue of debate, since the expansion of slavery was once again not covered in the Constitution either. In some territories like Kansas popular sovereignty was used to determine if it would be†¦show more content†¦(Doc. A) Popular Sovereignty means that they took a vote on the issue and depending on what the majority wanted it would be free or pro-slavery. â€Å"Bleeding Kansas† occurred in the mid-1850s, Kansas had de cided to use popular sovereignty to decide whether they would have slavery. However, on the day of the vote a swarm of Southerners came into the state and bombarded the polls, Kansas had become a slave state. The Free-Soilers in the state were outraged and even started their own mini-government in Kansas, which was anti-slavery. The North, particularly the Free-soilers had felt that the South was trying to force slavery on the territories. (Doc. F) In 1850 the Compromise of 1850 was passed and it gave Popular Sovereignty to the Utah and New Mexico Territories. (Doc. A) Alongside the Compromise of 1850 the Fugitive Slave Law of 1850 was passed as well, it was a harsher version of the previous Fugitive Slave Law. It had made it harder for escaped slaves who had fled to the North to remain free. It had even offered a higher payment for the magistrate who had found a Black person to be a fugitive salve instead of a free Black, ten dollars instead of five. There were even posters up in northern cities like Boston warning African Americans to stay away from watchmen and police officers, because they might be arrested for being an alleged fugitive slave. (Doc. C)Show MoreRelatedFederal Government of the United States and Territorial Expansion1101 Words   |  5 Pagessocial development of the New England colonies from 1630 through the 1660s? (Form B) 1. The issue of territorial expansion sparked considerable debate in the period 1800–1855. Analyze this debate and evaluate the influence of both supporters and opponents of territorial expansion in shaping federal government policy. 2009 DBQ: (Form A) From 1775 to 1830, many African Americans gained freedom from slavery, yet during the same period the institution of slavery expanded. Explain why BOTHRead MoreArticle Analysis of The Evolution of Slavery in Colonial America898 Words   |  4 PagesThe Evolution of Slavery In the essay The Evolution of Slavery in Colonial America, author Jon Butler examines the growth of the slave practice in the land which would become the United States. As the European nations began exploring North America, they overtook the native populations of the areas and turned them into unpaid laborers. However, these people were not enough to supply landholders with sufficient aid. To make up the necessary numbers, plantation owners utilized indentured servantsRead MoreFrench Dbq764 Words   |  4 PagesThe issue of slavery has been a major point of debate in the history of man. The rights of African slaves during the Enlightenment and the French Revolution created controversies arose over the issue of slavery. People living in France during the Enlightenment and revolutionary times had debated that slavery was needed in order for France to avoid an economic shock, slavery should end, slaves needed rights, and slaves were better off being slaves than free. Men hadargued that slavery was neededRead MoreSlave Labor : Slavery And Slavery880 Words   |  4 Pagesday the idea of slavery would not be tolerated, however in the first colonies and many years following slavery was common and accepted. America is not the only country to have to use slaves, many countries including Africa had them. As the colonies developed there became more opportunities to own land but the owners needed help tending to the crops. This started the volunteer indentured servitude who were mostly white to work off debt they had accumulated by their travels to the new land. They wereRead MoreHelping the Poor Whites in the Book, American Slavery, American Freedom by Edmund S. Morgan730 Words   |  3 PagesAmerican Slavery, American Freedom was written by Edmund S. Morgan, a professor at Yale University, who was born in 1916 and studied with very well-known professors at Harvard. The book is broken down into four sections: early English colonization, the beginning of a stable colony in Virginia, the indentured servant class and African slaves as a permanent labor. The first book Morgan talks about the relationship between the English colonists and the American Indians who inhabited the land previouslyRead MoreThe American Revolution And Its Effect On American History1537 Words   |  7 Pagesthirteen colonies that helped mold the United States into what it is today. The revolution caused changes in the original colonies’ economics, caused immense changes in slavery, and changed the society of the colonies in general. As a result of the French and Indian war Britain neglected the American colonies. In 1763 Britain decided to end the neglect and parliament turned its attention to a more controlling attitude toward the American colonies. This new found attention to the colonies caused BritishRead MoreThe Economy Of Early America856 Words   |  4 Pageseffect than others, namely slavery, the production of cotton, and the revolutionary war. While many of these economic factors were around through the end of the civil war, there were many changes that took place within the production of these goods that caused the economy to boom, or recess in some situations and time periods. In the early stages of the colonies, Britain s main focus was on the production of cotton and getting a good supply of cotton from the colonies. This extreme focus led toRead MoreThe American Revolution And The Civil War1567 Words   |  7 Pageshow they began. The American Revolution began after long-standing issues between the colonists and Britain over administration of the colonies boiled over. The conflicts, such the power struggle between Britain and the colonies, enactment of new tax laws to pay off Britain’s war debt, and the placement of British troops in colonial soil,† were a result of Britain’s outstanding war debt from the Seven Years’ War. While the issues at hand seemed different for the start of the American Civil War,Read MoreThere Is No Such Thing as Rest: Slavery in Colonial America949 Words   |  4 Pagesformer free man Solomon Northrup was captured and sold into slavery for the period of twelve years. Slavery is now acknowledged as one of the most shameful periods of American history. Slaves were utilized mostly in the American south on the large farms and plantations (Butler 2004). These were heavily agricultural communities which depended on farming to survive and to grow economically and politically. The more product that the Southern colonies were able to harvest and export, logically the more theRead MoreHow Revolutionary Was The Revolution?1197 Words   |  5 Pages Some of these issues were more monumental than others, such as the political problems we faced in the beginning. Political conflict could easily be named the largest problem in early colonial history. Early colonists had to learn from other gov ernments and face the British in order to create a society and to make that society a freer place to live in. There were many sacrifices made in order to develop the colonies and then to create a new nation from these original colonies. The colonists

Sydney Opera House - An Architectural Biography

Is Fast Food the New Tobacco Essay - 937 Words

Is Fast Food the New Tobacco? When you have a dollar in your pocket for lunch, do you chose the tiny side salad consisting of lettuce and a few vegetables, or a warm, juicy double cheeseburger. The burger will hold you off until dinner and is much more convenient for an employee or student on the go while the salad has the tendency to leave you feeling unsatisfied. The answer seems obvious. We are on the go all the time welcome to 2012, with no time to stop and peel an orange or slice an apple. We need pre-packaged fruit salad for a tasty, convenient, healthy snack. What may not be noted is our â€Å"healthy† snack is probably packed in high calorie syrup and added sugar. If you’re counting calories you should check the ingredients†¦ who has†¦show more content†¦The point is to hinder people from making poor food choices. To be healthier, would people agree to sign a fat tax bill? Seems unlikely, but for example, think about the reduction in smokers because of the limited public smokin g areas, the Surgeon General’s warning on every pack of cigarettes and the sky rocketing prices. There are a lot less smokers now then before these changes. If the government can foster the same idea in food education, rather than just saying â€Å"eat healthy and exercise,† there may be positive results to the obesity epidemic. Now it is realized that something more drastic must be done. The government may not be the only responsible party for what is going on in America, Fast Food corporations have grown into a part of everyday life. Relentless advertising focused on children with the use cartoon characters and larger portions or extra sizes to entice people. Yves Engler, author of Obesity: Much of the Responsibility Lies with Corporations, points out it’s not only fast food restaurants where unhealthy products are being consumed, but also soft drink companies with high calorie soda pop who are giving money to cash-strapped schools to advertise their product on school televisions. Meanwhile targeting young children who get their parents to buy their products. Engler proposes a solution regarding the increase in childhood obesity by first stating that vending machines should be removed from schools and theShow MoreRelatedIs Fast Food The New Tobacco?1502 Words   |  7 Pagesthe fast food he ate on a near-daily basis for decades, and which he claimed caused h is multiple illnesses (Daily Caller). The people of the court ruled that Barber’s choice of food was the cause of his many health issues, not the restaurants which supplied the fast food. In this case, the court held the consumer responsible for his selections; however, the court’s expectation of personal responsibility in food selection will most likely become anachronous. The article â€Å"Is Fast Food the New TobaccoRead MoreEssay on Fast Food Addiction667 Words   |  3 Pagesï » ¿Fast Food is Our New Addiction Obesity is increasing rapidly because of the fast food. Showing and telling people how unhealthy to eat the fast food is extremely hard because it is now the popular culture for the societies those are dominated by the fast food industries. High profit and low cost is the primary reason why there are many Burger Kings and McDonald’s in the world (Kenway, â€Å"Junk food: The New Tobacco†). Yet some readers may challenge my view by insisting that the fast food industriesRead MoreFast Food Industry in U.S1040 Words   |  5 PagesProfessor Johnson 03/06/2012 Fast Food Industry in U.S A variety of different regulations have been set for people that are concerned with tobacco either on a personal level or commercially. Tobacco is associated with damages and thus it has been attacked by medical authorities and social observers. The fast food industry is no exception since it has also contributed to different damages to people’s health. Obesity is just one of the many ailments caused by fast food joints. FDA has made sureRead MoreAnalyzing Publicity Aimed at Children under 121835 Words   |  7 PagesOrganizations and companies target young children through advertisements to influence their parents purchasing decisions. The industry consists primarily of apparel, toys, and food. Areas of concern arise when the advertisements of these products influences children’s perceptions and desires for fast food, alcohol and tobacco, sex, and purchasing in general. The estimated $500 billon industry is a lucrative one to enter; however, some question the ethics of advertising to young consumers. This researchRead MoreDoes Marketing Create or Satisfy Consumer Needs? Comment on the â€Å"Dark Side† of Marketing949 Words   |  4 Pagesâ€Å"dark side† of marketing I believe marketing does both by first trying to satisfy the consumer’s needs and then second use the knowledge gained from their customers to introduce new products or services that will provide the best benefits for their consumers. â€Å"Marketing has helped introduce and gain acceptance of new products that have eased or enriched people’s lives. It can inspire enhancements in existing products as marketers innovate to improve their position in the marketplace.† (KotlerRead MoreFast Moving Consumer Goods (FMCG)597 Words   |  3 Pages09103101031 1 22nd Md. Jaed Hossain 09103101035 1 22nd _DATE OF SUBMISSION -_ 21TH AUGUST 2013 WHAT IS FAST MOVING CONSUMER GOODS (FMCG)? FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days, weeks, or months. TOP 7 FAST MOVING CONSUMER GOODS 1. PROCTOR GAMBLE: Headquartered at Cincinnati in Ohio, United States, Procter and Gamble isRead MoreObesity Caused by Fast Food Marketing1496 Words   |  6 PagesIn The Big Fat Case Against Big Macs, published in The Washington Post on December of 2002, Ellen Goodman argues that the best lawyers cannot prove that the fast food industry caused the obesity epidemic in its customers, but they may prove that they fooled its customers, especially the young customers. Goodman argues that corporations like McDonalds target young kids by putting toys with their meals to attract them. She also states that they put slogans to make kids think that eating their BigRead MoreIncome Inequality And Low Socioeconomic Status795 Words   |  4 Pagesexperts have researched and analyzed the issue of income inequality and low socioeconomic status and how it relates to one’s health conditions. Across the globe, income has a major impact on the quality of other determinants of health, such as housing, food secur ity and other basic prerequisites for health (Mikkonen and Raphael, 2010). Socioeconomic status (SES) can impact an individual’s health through factors such as control over material resources, social and political power, prestige, knowledge andRead MoreWhat You Eat Is Your Business Essay1140 Words   |  5 Pagesparamount, in the new age of the Affordable Care Act (which had not been implemented prior to Balko’s writing), it is becoming hard to say that the government should stay out of my business, when healthcare is now, by law, the government’s business. Critics of personal choice argue, like David Zinczenko does in his essay â€Å"Don’t Blame the Eater,†. These two authors both help me understand each other that the government must regulate the fast food industry similar to how they regulate the tobacco companiesRead More##hetorical Analysis Of David Zinczenkos DonT Blame The Eater1598 Words   |  7 Pagesâ€Å"Don’t Blame the Eaterà ¢â‚¬  Analysis Essay Increasing the options of fast food restaurants in America gave society different choices of where they can choose to go eat. Some restaurants may be cheaper than others, but what society didn’t realize was the cheaper the restaurant the more calories the food contains. The consumers didn’t seem to realize or have a problem with these cheaper companies until some consumers sued the company for getting them fat. This caused children to sue Mcdonalds the company

There Five Major Learning Types. - 1537 Words

There are five major types of learning theories. These five theories are; social learning theory, cognitive development theory, progressive education and other philosophies, social development theory, and attribution theory. Each one a different idea on learning and a different way it can be used in the classroom. The first of these theories is social learning. This meaning a student learns the context threw social interaction. Through group activities the lessons are taught. Also learning through other forms of public activities. All the while the student is receiving feedback and suggestions not only from the teacher but from his or hers peers as well. When talking about social learning there are quite a few different things†¦show more content†¦When each student had completed each assignment binds them together in a book and share them with the class. Have each student pick a location they thought was interesting and right a review. This would teach each student about many different locations while showing them the actually research a person would do if they wanted to take a vacation to a foreign place. Lee Vygostky believed that social interaction always precedes development. Unlike Jean Piaget, Vygostky thought that each person went through each stage two times. That everyone went first through the stages socially, later by themselves on their own level. He also believed that students should play an active role in the learning experience. This actually promotes learning between both the teacher and the student. It gives the student a chance to share his or hers knowledge with others instead of always be taught. This h elps with the students themselves teaching each other to an extent. By exchanging and sharing their knowledge. In the class room we can set up many activities to express this learning style. With the social interaction we start to think of many group activities but the catch in this is to have an individual learning process involved as well. Such as in a science fair, having groups of two or three completing one project together. Collecting results and showing the information gathered. Then to challenge the results have each student t complete the experiment on their own.Show MoreRelatedTraining Program For Training Programs Essay706 Words   |  3 Pagesprograms can be designed to improve learning. Over the past 20 years, practitioners were routinely suggesting that it’s vital for trainees to appropriately prepare for learning to maximize the outcome of training initiatives. Pre-training interventions are activities or materials brought into a training session before the training starts, to improve the potential for learning as well as effectiveness and efficiency of practice. They are considered to improve learning by properly matching componentsRead MoreHigh Levels Of Competitiveness And Hyper Competitiveness1119 Words   |  5 PagesThree hundred and four participants were administered the Hyper-competitive Attitude Scale, the Personal Development Competitive Attitude Scale, and the Type A Behavior Pattern Inventory. The results of the study indicated that Type A individuals who were hyper-competitive were more likely to demonstrate the irritable and impatient aspects of Type A personality. They were also less likely to demonstrate positive correlations with achievement strings including academic achievement. In contrast, peopleRead MoreEnglish Figurative Language Summative Assessment Essay1240 Words   |  5 PagesVicente Flores is one grade level below his current grade. He does have a learning plan which consists of a shortened test, oral answers, and using manipulatives, just to name a few. Mingyu Wong has a shortened IEP which states she requires practice emphasizing critical information, using graphic organizers, and pre-teaching vocabulary. She is also one grade level below her current eighth-grade level. Analysis of learning outcomes The English figurative language summative assessment consisted ofRead MorePros and Cons of Spanking996 Words   |  4 Pagesaggression or emotional troubles. From a psychological stand point there are a few ways to look at it. In modern psychology there are three concepts of learning. None have been proven any more plausible than the others, so taking a look at each one seems to be the best idea. Classical conditioning was the first and most basic concept of learning. A man named Ivan Pavlov founded this theory. The core of this concept says that once the conditioned stimulus is paired with another secondary stimulusRead MoreThe Basic Foundation For My Life914 Words   |  4 Pagesmissing anything. I am definitely a big picture type of person, but I also like focus and determination to staying on task! A. Identify all verbs and specific terms from the assignment instructions and describe how each Learning Pattern will be used to effectively complete the Week 5 assignment. (Critically review the Final Reflection assignment in Week Five and decode it.) Sequence: Sequence is clearly used in the final reflection assignment for week five. Right from the beginning you can see thatRead MoreBehaviorism, Constructivism, And Cognitivism1691 Words   |  7 Pages Behaviorism, Constructivism, and Cognitivism There are three approaches to learning that I will discuss in this section they are behaviorism, constructivism, and cognitivism. Behaviorism is a learning theory based on the idea that any behavior can be learned through conditioning as long as the conditioning is done the right way. There are two types of conditioning. The first type is classic conditioning. This type of conditioning is where a subject is provided a stimuli and based off of theRead MoreUnderstanding Feedback Loop in Systems Theory1210 Words   |  5 PagesIn systems theory, a feedback loop is a type of relationship between different factors in an organization. There are two basic types of feedback loops balancing and reinforcing (MindTools.com, 2012). Understanding a feedback loop requires an understanding of not only the data but the way that the data affects behavior, and works on the relationship between different factors. Organizations seek to cultivate feedback loops in order to improve performance (Goetz , 2011). By understanding the feedbackRead MoreStrengths And Limitations Of Qualitative Research1394 Words   |  6 Pagesquantitatively or qualitatively depending on the type of research paradigm and the requirements of the researcher. Qualitative research particularly doesn’t involve numerical data but studies and collects data in an empirical form. Kerlinger’s view (1966) completely rejected the idea of qualitative research whereas Campbell’s idea (Mile Huberman, 1994) stated all research has a qualitative basis. However, it becomes important to be aware of the major advantages and disadvantages of qualitative researchRead MoreThe Correlation Between Major Differences, Education Standards, And The Ident Factors?820 Words   |  4 PagesIn studying the correlation between major variables namely ICT absorption (independent variable) and both education standards and GDP (dependent variables), various factors might interfere with the measurement of the depende nt variables. The major factors identified for this study are disasters and economic stability. Measuring disaster Measuring disaster in a nation is not a straightforward process, and can easily be erroneous considering that disasters can be infrequent and yet very devastatingRead MoreIvan Pavlov s Theory Of Classical Conditioning Essay1349 Words   |  6 PagesIvan Pavlov was born on September 14, 1849 in Ryazan Russia. He was a Russian physiologist, and his work lead to the development of the first experimental model of learning: classical conditioning. He began his studies as a theology major, and changed throughout the years to physiology at the University of St. Petersburg. He won the Nobel Peace Prize in Physiology or Medicine in 1904 (Psychology History). Ivan Pavlov was a very intelligent man. He was known for working on and experimenting with animals

Psych Assignment Free Essays

As an international student at JIM from Kuwait, I get a lot of follow-up questions and surprised looks when asked where I’m from. Over time, I have received a wide-range of questions but I am almost always asked about my experience Of living in an Arab country. This past weekend, someone jokingly asked me if my dad owned oil mines and camels in Kuwait, which got me thinking, is this because of the various stereotypes associated with the Arab community in America? Since ASSAI is an Indian association, it is obvious that membership is limited to those who are Indian. We will write a custom essay sample on Psych Assignment or any similar topic only for you Order Now However, a distinct feature of the association is that many Indians on amp’s believe that ASSAI is a separate clique, and you can only be a part of it if you have friends in the association already. A unique type of grouping is at play here; just being Indian is not sufficient to be a part of an Indian cultural organization. Some social psychology concepts that are applicable to this phenomenon include self-censorship, which is the tendency to withhold information or opinions in-group discussions. Evaluation apprehension, defined as people’s concern about how they might appear in the eyes of others or, in other words, about being evaluated can be applied here as well. Identification is the perceived loss of individuality and personal responsibility that can occur when someone participates as part of a group. It can have both positive as well as negative effects, for instance, cause a person to be more likely to donate a large amount of money to charity, but also cause them to be more likely to engage in mob violence. Group cohesiveness is the strength of the liking and commitment group members have toward each other and to the group. The social psychology concept of stereotypes; generalizations about groups of people in which certain traits re assigned to virtually all members of the groups, regardless of actual variation among the members, is illustrated in the second phenomenon. In fact, a report titled â€Å"100 Years of Anti-Arab and Anti-Muslim stereotyping† specifies the three B syndrome’ (Bombers, belly dancers or billionaires) in the Arab community, in reference to Arab men being portrayed as terrorists or as wealthy oilmen and Arab women being portrayed as sex objects. Racism, defined as an individual’s prejudicial attitudes and discriminatory behavior toward people of a given race, is a feature of this phenomenon. Stereotype threat, which means being at risk of confirming, as self-characteristic, a negative stereotype about one’s group, is a social psychological concept applied here too. Victims of stereotyping can suffer from attribution ambiguity, not knowing whether performance feedback is genuine or based on their group membership. One of my friends on board of ASSAI told me about how their board meetings worked: everyone seemed to agree to whatever the President had to say and this was very strange to her, since ideally they should discuss issues from every possible point view, rather Han a skewed, one-dimensional view in which people withhold their opinions. This sounded a lot like self-censorship to me. Evaluation apprehension is also relevant since choosing to be a part of it, or not, is almost completely based on how others will view you- whether you want to be a part of the ‘clique’ of people that is ASSAI, or not. Most social organizations have many traits that make them conducive to identification. In the case of ASSAI, identification may not seem as extreme as fraternities or sororities in which members wear clothing marked with their â€Å"letters†, but strong drive towards group cohesiveness does exist. In fact, many Indians on campus actually believe that ASSAI is a ‘cult’, a group of people that is always seen together, no matter what. Following the September 1 1, 2001 attacks in the United States, discrimination and reclaimed violence has markedly increased against Arab Americans. This is also reflected in common stereotypes that Arabs are ‘barbaric, oil-rich sheikhs’ or more extreme ones believing that all Arabs are terrorists/villains. In light of these, some Arabs suffer from stereotype threat, and hence they might hide their wealth or tatty because they are afraid of affirming a stereotype that exists about their group – that all Arabs are rich and Arab women are beautiful, and beauty is all they care about. Such actions might make them feel ashamed of something they should actually be proud of. Attribution ambiguity can lead Arabs to feel uncertainty about whether negative outcomes are due to discrimination against them or their own behavior. In comparison, they might discredit positive feedback as a form of sympathy rather than seeing it as the result of their ability and achievement. How to cite Psych Assignment, Papers

Censoring South Park examples Essay Example For Students

Censoring South Park examples Essay Dick Cavett, a famous American talk show host, once said, â€Å"Censorship feeds the dirty mind more than the four-letter word itself.† Censorship limits free speech, and it is used constantly today. In South Park’s situation, the writers use logic and evidence to express their opinions on controversial issues, and people think that it should be censored. Just because the show uses morally questionable techniques, does not mean that it is useless. In fact, South Park has taught people a lot; it changes our point of view and encourages us to think deeply about the issues at hand while simultaneously making us laugh. For people unfamiliar with South Park, it is an animated comedy television which airs on Comedy Central. The show revolves around four children living in a small Colorado town and their adventures. South Park has received harsh criticism for its profanity, violence, and offensiveness, but these claims are exaggerated and outweighed by South Parks use of satirical comedy which educates its audience about current events and moral values. Some viewers of South Park have deemed the show to be vulgar and think that it should not have been made. Critics say that young children are watching the show, and they are developing dirty mouths. The episode, It Hits the Fan, was notably criticized for its use of the word â€Å"shit. † South Park kept a tally of how many times the word was used, and the number reached 162. The Parents Television Council, an advocacy group aimed at stopping harmful television programming, is one of the main forces behind censoring South Park. They also criticized South Park for its use of the racial slur, nigger, during the episode With Apologies to Jesse Jackson. Groups like The Parents Television . .ression just because it is not politically correct. Critics of South Park are in denial of what the world is because the world itself is not politically correct. People want to make the world seem like it is not as bad as it is. In the real world, profanity is spoken, violence happens, and racism is committed. South Park shows us what the real world is and how we should deal with it. Works CitedIt Hits the Fan. South Park. Comedy Central: 20 Jun 2001. Television. 9 Oct 2011. Proper Condom Use. South Park. Comedy Central: 1 Aug 2001. Television. 9 Oct 2011. Osama bin Laden Has Farty Pants. South Park. Comedy Central: 7 Nov 2001. Television. 9 Oct 2011. With Apologies to Jesse Jackson. South Park. Comedy Central: 7 Mar 2007. Television. 9 Oct 2011. Trapped in the Closet. South Park. Comedy Central: 16 Nov 2005. Television. 9 Oct 2011.

Consumer Purchasing Pattern and Behaviour Analysis †Free Samples

Question: Discuss about the Consumer Purchasing Behaviour Analysis. Answer: Introduction: The study of individuals, group or even an organisation in order to understand the process that these consumers use at the time of selecting a product or a service is called consumer behaviour (Solomon, 2014). The study of consumer behaviour is important because it helps the major marketers to know about the taste of the consumers that they can design theirmarketing or promotional factor accordingly. The aim of this study is to focus on the consumer purchasing pattern and analyse their purchasing behaviour. For the same reason, two respondents who have purchased iPhone 6 in the recent time have been interviewed. The analysis of the study is based on the response gathered from them. Background information of the product and the respondents Apples iPhone 6 offers the best features in its kind. It has bigger screen, better battery life and good memory that make the phone run really fast. It is harder, better, stronger and faster than ever. With iOS8 and a handful of additional other features, it has made the best phone till today. The price of the phone is definitely higher but with the features that it offers, the price seems to be worth of the purchase. The two respondents who have been interviewed are college going students who have a little craze on new and upgraded phones. Both of them were in their mid 20s. They were pursuing their education in the recent time. With the response gained from the interview it was clear that both of them wanted to have the best for them and wanted the latest option available in the market. As it has been evident price was not a matter of concern for them but they were looking for a piece that would satisfy their demand. Analysis of the respondents decision making process: Primary research The purchase decision of an individual depends on certain factors. The response gained from the two respondents can be analysed on the basis of the purchase decision making framework that is divided into five broad stages. However, it is not necessary that an individual goes through these five stages before making any purchase decision. Problem or need recognition stage: The primary stage of purchasing decision is the identification of the need to purchase the particular product. From the respondents it has been evident that there was a need for buying the iPhone so they purchased it. On one hand, the first respondent said that it was due to the major problems in his previous phone that made it necessary for him to make immediate purchase while the second respondent said that he just wants an upgraded version of the phone and so he purchased it. Information search: In this stage the consumers look for the particular product or service that would satisfy the need of the consumer. In this stage, the consumer can look for information from anywhere. It can be from another person or from the internet using the search engine a person can gain information about the product (Goh, Khim-Yong et al. 2013). It is important to gain information before making purchase there remains the possibility of comparing the product with others. From the response gained from the interviewed persons, it had been found that none of them actually made any kind of effort for searching and they completely relied on the Apples product. However, they had knowledge about the same product as their friends use same mobile sets. Evaluation of the Alternatives: Consumers often search for other alternatives as well before they make the purchase with the hope that they might get a better option than that. It helps the consumers to realise what product that they should buy for themselves (Kardes et al. 2014). The result gained from the respondents showed that both the respondents did not make that initiative to look for other alternatives before making the purchase decision. However, the first respondent said that he had experience with Samsung and he did not like the product while the second respondent was brand loyal and wanted to stick to the Apple brand only. Purchase decision: It is after making all kinds of judgmental decision and by evaluating all the possible options the consumer makes the attempt to purchase the product. There remain certain circumstances like price of the product that might change the final purchasing decision of the consumer (Xiang et al. 2015). In this phase it might happen that the primary decision made by the person changes with the consequent stages, but this is the final stage where the consumer makes the final purchase of the product. From the respondents it has been found that the first one made instant purchase from a shop because he was in a great need of a new phone, whereas the second person opted for the online purchase because his phone was in stable condition and he could wait for it. None of the respondent showed any kind of negative attitude regarding the price of the product and made their purchase. Post purchase behaviour: Post purchase behaviour tells about the experience of the consumers about using the product and how likely are they to make re-purchase of the product or would recommend others about the same. In this case, both the respondents were satisfied with their purchase and they were really happy about it. Clearly there remained the chance of making re-purchase. Analysis of the respondents decision making process: This section of the report relates the purchasing behaviour with the theories and concepts supported by major literature review. In the view point of Mullen Johnson, (2013), better knowledge of the consumers behaviour helps the marketers to understand how the consumers think, feel or act and what exactly keeps going on the mind of the consumers before they actually make the purchase. Mullen Johnson, (2013) further added that there are certain external factors as well that add to the behaviour of the consumers. These factors are the cultural background of the person or the environment where the person lives. It is also depended on the influence of other people who remain in the same context. The major activities that the marketers undertake in order to work according to the consumers purchasing decision involve pre-purchase and post-purchase activities. In the pre-purchase stage, the major aim is to create awareness about the product. In this phase, all the positive features of the product are highlighted and focus is also made on increasing the value of particular brand as well. Thus, branding plays an important part in the pre-purchasing stage (Malik et al. 2013). The post purchasing stage involves keeping a good reputation with the consumers. In order to do this, the marketers often have to evaluate the things that can make the consumers aggressive or annoyed with the product. The aim is to reduce this anxiety and create a better relationship that there remains the chance for re-purchasing of the product from the same consumer. Apart from the external factors, Badlani Singhal, (2016) pointed out that there are certain internal factors as well that affect the purchasing decision of the consumers. These factors include consumers personality and perception on a particular product. It is often considered that expensive and high branded products are necessary to maintain a social status. On the other hand, consumers perception towards a product or brand also matters. These two factors give positive implication towards a purchasing decision of a product whereas if the perception of an individual is not good towards a particular product it would not allow the consumer to buy the particular product. These instances are kept even at the time of packaging the product (Shah et al. 2013). The packaging and the promotion can play a great role in shaping the decision of the consumers and manipulate the same while selecting between two products. Price of the product is another vital element that determines the choice of the product for some consumers. However, branding can be considered as the major element that can easily manipulate the decision of the consumers on purchasing a particular product (Seta, 2013). Conclusion and Recommendations: The report analysed the consumer purchasing behaviour and how important it is for the marketers to think about better ways of understanding the consumer purchasing behaviour and design theirmarketing and promotional contents likewise. The report is based on both primary and secondary research. From the primary research, it has been evident that there are certain factors that play the major role at the time of making the purchase decision. Brand value, features of the product and the price of the product are the major things that are considered before making any purchase. Therefore, these features should be considered for improving the sales of the product. It can be recommended that in order to shape the consumers buying behaviour it is important to make them loyal towards the brand. This can be achieved by following major branding process. References: Badlani, M. Singhal, D.K., 2016. 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